In my last article for C&/(2003.

In my last article for C&/(2003, 7 12) I challenged the perception of marketing in the chemicals industry. In this article, I would like to lay down a challenge to marketers in the chemicals and plastics industry I would like to ask them to be more creative in their marketing, challenge one of the traditional marketing thinking and gauges and advance their own thinking beyond conventional marketing dogma--to create more value for their customers and capture more profits for their employer

It is a actual well-known wisdom that 'knowledge is power' and the famous and felicitous businessman ...

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