Marketing myopia Avoid marketing short-sightedness when you are trying to define competitors.

Marketing myopia

Avoid marketing short-sightedness when you are trying to define competitors, and gaze at competition from the consumer's perspective. Is there another way they can disentangle their problem without using a consequence or service from you or your rivals?

F Ex for example, may have missed opportunities by way of defining its service as package transportation, If it had viewed its service as extremely fast delivery of anything, including information, it may have been able to capitalise forward opportunities created by fax and email that swept the business world after F Ex launched in 1973

An example from the

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