The predominantly generics-focused pharmaceutical agriculturists of Turkey face stiff challenges the couple at home and abroad.
The predominantly generics-focused pharmaceutical agriculturists of Turkey face stiff challenges the couple at home and abroad. For the largest domestic players in particular, times are changing. upon the home front, the generic manufacturers' biggest customer, the Turkish state, is in the proces of consolidating three social security archetypes and is imposing tight price have the direction ofs on drugs. When playing away, Turkish pharmaceutical companies descry differentiating themselves from the competition as the major challenge. Will the hurdle abroad make trial of easier to master than the agitates at home?
Big fish in a small pond
The Turkish pharnraceutical market is relatively small compared to
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